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Objectives & Key Results

Realize organizational goals through Objectives & Key Results

OKR (Objectives and Key Results) is a collaborative goal-setting process for organizations, teams and people. Andrew Grove popularised it at Intel, and John Doerr formalised it in Measure What Matters.

Objective

What we want to achieve: a clear direction and destination.

Key Result

A measurable outcome, with a metric and target, that shows how close you are.

Initiative

The work done to achieve a Key Result.

fruiStrategy OKR automates the whole process: goals, Objectives, Key Results, initiatives, reporting and reviews. It also manages projects and tasks end to end, on time, within budget and to scope.

OKR journey in an Organization

  1. Start with a clear understanding of OKR and organizational readiness.
  2. A top leader owns the program as its ambassador.
  3. Define connected Objectives that drive results and deliver value.
  4. Assign an owner and a team to each Objective.
  5. Set 3 to 5 Key Results for each Objective.
  6. Make Key Results clearly measurable and easy to report.
  7. Close target-vs-actual gaps with Initiatives that have dates, a budget and a project manager.
  8. Initiatives close Key Result gaps, which achieves the Objectives.
  9. Point every Objective towards the organization’s goal.
  10. OKR period: usually 1 to 3 years, with 3 to 4 achievements in 12 months.
  11. Cascade Team and Individual OKRs so everyone knows what to do.

Key Benefits

C

Clarity

Clear goals and priorities, driven by metrics.

O

Organizational Goals

Key goals and stretch goals that drive breakthrough results.

O

Ownership & Accountability

Every Objective and Key Result has a clear owner.

A

Aligned & Cascaded Objectives

Goals cascade into objectives, aligning the whole organization.

P

Performance Culture

OKR builds a performance culture that key results sustain.

S

Simplicity & Focus

Strategy becomes simple, executable components with clear focus.

I

Informed Decision-making

Data-driven OKRs guide decisions and highlight improvements.

R

Resource Alignment

Goal and progress tracking keep resources allocated effectively.

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